About Us

Ryan McCormack: CEO and Founder of SO PURE.

I didn’t start So Pure. to chase perfection. I started it because I was chasing something deeper. Growing up as an athlete, I learned quickly that perfection doesn’t exist. There are missed kicks, bad rounds, setbacks, and moments where nothing feels right. But in those moments, there’s something rare. Those flashes where everything clicks. Where your swing feels effortless. Where your mindset is clear. Where everything feels… pure.

That’s what So Pure. represents.

I built this brand on the idea that it isn’t about being perfect. It’s about reaching a level of clarity, confidence, and discipline where what you do feels effortless. That feeling of flawlessness in motion. Whether it’s in sports, business, or everyday life. As a student-athlete and entrepreneur, I’ve experienced both sides, the grind and the breakthrough. So Pure. is a reflection of that journey. Every product, every design, every detail is meant to represent high standards, intentional living, and showing up at your best.

This brand isn’t just clothing. It’s a mindset.